Vodacom is once again seeking to challenge its obligation to fairly compensate Nkosana Makate, the inventor of the lucrative Please Call Me service, which the telco has used for over 23 years to generate billions.
Despite the Supreme Court of Appeal (SCA) ruling in February 2024 that Vodacom should pay Makate 5%-7.5% of the revenue generated by Please Call Me over 18 years, Vodacom is heading to the Constitutional Court to appeal the decision.
Vodacom – owned by British mobile giant Vodafone – is challenging SCA ruling, which rejected the R47 million compensation offer made by CEO Shameel Joosub to Makate in 2019.
The apex court (the Constitutional Court) is set to hear the matter on 21 November 2024,
“Despite a protracted legal battle to establish the existence of a contract and his entitlement to a share in the revenue generated by Please Call Me, Vodacom continues to resist Mr Makate’s claims,” argues Makate counsel.
Makate’s legal counsel has outlined six compelling reasons why this appeal should be dismissed.
- No jurisdictional grounds for appeal:
Vodacom’s appeal does not meet the requirements for Constitutional Court intervention. It does not raise any constitutional issue or point of law that is of general public importance. This case is about a commercial contract dispute that has already been resolved in two prior courts. Makate is simply owed compensation, and Vodacom is trying to delay this payment by framing the matter as a constitutional issue. - Purely a commercial dispute:
This case has no broader public or constitutional significance – t’s a private contractual issue. The SCA has already confirmed that Makate is entitled to a share of the revenue from the service. The only matter left is to determine how much he should be paid, and that is not a constitutional question. Vodacom’s attempt to frame it otherwise is unjustified. - Misapplication of fair hearing rights:
Vodacom claims that its right to a fair hearing under Section 34 of the Constitution was violated. However, this argument misses the point: Section 34 guarantees a fair process, not a perfect or correct outcome. Just because Vodacom disagrees with the outcome doesn’t mean its rights were violated. - Flawed arguments on substitution and costs:
Vodacom’s claim that the SCA overstepped its authority by reconsidering issues like substitution and costs is based on a misreading of the judgment. The SCA was within its rights to address these issues because Vodacom’s appeal was partially successful. Moreover, Vodacom’s complaint that the SCA’s order is vague is unfounded, and the minor typographical errors in the ruling have no constitutional significance. - Introduction of new evidence:
Vodacom is attempting to introduce new evidence at this late stage, claiming that it will suffer serious financial consequences if forced to pay the R9.4 billion Makate is asking for. However, Vodacom never raised this issue in the earlier stages of the case. The company also hasn’t applied to introduce this evidence formally, which makes its argument invalid. Additionally, Makate’s demand, while substantial, is nowhere near Vodacom’s claimed R40 billion impact. - Expansion of appeal grounds:
Vodacom is now raising new points that were not part of its original application for leave to appeal. This expansion is not permitted in the highest court. The Constitutional Court has made it clear that it will not entertain cases that are essentially disagreements over facts or the application of established legal tests, which is exactly what Vodacom’s appeal amounts to.
No grounds for appeal

Makate’s legal counsel has made it clear that Vodacom’s application for leave to appeal does not raise any significant constitutional issues or arguable legal points.
Moreover, it is not in the interests of justice for Vodacom to continue avoiding its obligation to compensate Makate for his idea, which has greatly enriched the company.
With Vodacom valued at R200 billion, paying Makate R9.4 billion will not lead to its financial ruin. It is time for Vodacom to honour its debt and close this long-standing chapter. The Constitutional Court should dismiss the appeal, with costs, argued makate’s counsel.
Makate’s fight for fair compensation has dragged on for over two decades, and this appeal is simply Vodacom’s latest attempt to evade payment. The interests of justice demand that this battle comes to an end.
“It is common cause that Vodacom has earned billions of Rands from Makate’s invention. Makate does not suggest that his claim does not involve a large sum of money,” stated Makate’s counsel.
“Whatever adverse description Vodacom ascribes to Makate’s share of revenue – it must be kept in mind that his share is just 5% – and all parties accept that 5% is a fair share.
“Vodacom has already made and kept 95% of the money generated. Mr Makate’s entitlement flows from a proven contract. As we show below, common cause facts show that 38% of calls are responded to within the first 24 hours of a Please Call Me being sent.”
Nkosana Makate not entitled to ‘annuity for life’ payment, Vodacom tells top court
Supreme Court of Appeal ruling on how much the Please Call Me originator should pocket is ‘fundamentally flawed’, the telecommunications giant says
Vodacom says Please Call Me’s Nkosana Makate is not entitled to an “annuity for life” compensation for being the brains behind the free service and that the Supreme Court of Appeal (SCA) ruling on how much Makate should pocket is “fundamentally flawed”.
The telecommunications giant is heading to the Constitutional Court to challenge the SCA’s ruling, which set aside a R47m offer that Vodacom CEO Shameel Joosub made to Makate in 2019.
The SCA instead ordered in February this year that Makate be paid 5%-7.5% of the total voice revenue generated by the Please Call Me service over 18 years from March 2001, including interest.
According to the written arguments submitted this month by Vodacom’s legal representatives Leslie Cohen & Associates, the SCA raising the compensation meant that Makate was entitled to R29bn-R63bn.
Vodacom had applied for leave to appeal the Supreme Court of Appeal judgment, but the legal representative of inventor Nkosana Makate said he only wants R9.4bn
Rorisang KgosanaReporter
Paying out Please Call Me inventor Nkosana Makate’s demand of R9.4bn will not cause the demise of Vodacom as it already paid out more than that in dividends to shareholders each year, with its majority shareholder being international company Vodafone, said his legal representative…
GUGU LOURIE: Justice for Nkosana Makate: Inventor of Please Call Me deserves his due
Continued attempts over the years to undermine his case are possibly rooted in racism, that lingering ghost of apartheid
It is not in dispute that Nkosana Makate is the inventor of Vodacom’s Please Call Me service. Vodacom, which benefited immensely from Makate’s invention, must pay him what is due. Continued attempts over the years to undermine this fact are possibly rooted in racism, that lingering ghost of apartheid.
Nigerian-British writer Ben Okri once said: “What is reality? Everybody’s reality is subjective; it’s conditioned by upbringing, ideas, temperament, religion, what’s happened to you.”
Okri’s words ring true when examining the attempts by some to erase Makate’s rightful place in history — efforts largely expressed by white journalists, perhaps influenced by old prejudices. They have consistently published stories attempting to discredit Makate’s claim to the Please Call Me service, despite overwhelming evidence, including a Constitutional Court ruling in 2016 that declared him the inventor.
Vodacom was ordered by the apex court to enter into good-faith negotiations to determine fair compensation for Makate’s invention. Yet, the debate was reignited when Ari Kahn, a former MTN contractor, claimed in a radio interview that Makate did not own the rights to the service and therefore was undeserving of compensation. Kahn argued that MTN had filed a similar patent before Vodacom launched the service in March 2001.
Some continue to resurrect Khan’s claims without presenting any new evidence. What’s critical, however, is that Khan’s assertions and the efforts to discredit Makate have overlooked key court rulings. The Constitutional Court had already addressed the differences between MTN and Vodacom’s versions of Please Call Me.
Makate’s service was built around a USSD messaging system that was simple, efficient, and designed specifically to benefit prepaid customers with no airtime — a market Vodacom directly targeted. In contrast, MTN’s offering was based on an interactive voice response (IVR) system, which was more complex, expensive, and lacked a clear market focus.