Telkom recently unveiled a bold new brand and business repositioning under the inspiring tagline: Possible Begins Here.
“This transformation is more than a mere update; it’s a pledge to realign our business with a singular focus—to empower our customers and ensure their possible begins with us. For Telkom, this isn’t just about streamlining processes; it’s about reimagining our entire customer experience, driven by a commitment to enhance interactions at every touchpoint.”
Gugu Mthembu, Telkom’s Chief Marketing Officer, captured the essence of this transformation: “Our repositioning is about being your partner in life. Whether you’re a student connecting to a career-launching course, a young professional joining your first major online meeting from home, a business owner hosting a webinar, or a grandmother keeping in touch with her family across Mzansi—we are here for you all. We are reinventing ourselves so that each of our 20 million clients can make their possible begin.”
The Journey of Possible Begins Here
It begins with people. It begins with communication. It begins with hellos carried across valleys. It begins with Telkom crews flooding the streets to bring +27 to everyone.
It begins with “you had to be there to see it,” That spurred us into action to make moments accessible for all.
It begins with innovation. Ideas and ambition. It begins with bulldozing uncertainty on the way to success.
It begins with doing better. It begins with making a way for uGogo noMkhulu to meet their grandchild born in the midst of a pandemic.
It begins with showing up on the global stage. With our unique local spirit.
Possible begins here new TV commercial
Embracing Telkom’s role as a digital enabler
As a Leader with a Challenger Brand Mindset
- Be the brand that prioritises its people, customers, and users.
- Be the brand that enhances how South Africans connect with each other and the world.
- Be the brand that believes in the magic of seamless connectivity and technology.
- Be the brand bold enough to believe it can improve RSA, the industry, and itself.
In a Complex World
- Be the bridge to ease, simplicity, and convenience.
- Be the bridge to openness and solutions.
- Be the bridge to optimism and positivity.
- Be the bridge to stability, comfort, and growth.
- Be the bridge to unlimitedness and abundance.
- Be the bridge to authentic connection and togetherness.
Pushing Boundaries
Telkom’s new brand direction is an open source of possibilities, pushing the boundaries of what’s achievable and championing progress.
“Our mission is to help South Africans connect better and help South Africa run better, under the unifying tagline: Possible Begins Here.”
