Close Menu
  • Homepage
  • News
  • Cloud & AI
  • ECommerce
  • Entertainment
  • Finance
  • Opinion
  • Podcast
  • Contact

Subscribe to Updates

Get the latest technology news from TechFinancials News about FinTech, Tech, Business, Telecoms and Connected Life.

What's Hot

Gwede Mantashe Named Acting Minister Of Police

2025-07-15

Dual Harry Oppenheimer Fellowship Awards Fuel SA’s Scientific Revolution

2025-07-15

Presidency Denies DA’s Claims On Mcebisi Jonas’ US Visa Denial

2025-07-15
Facebook X (Twitter) Instagram
Trending
  • Gwede Mantashe Named Acting Minister Of Police
Facebook X (Twitter) Instagram YouTube LinkedIn WhatsApp RSS
TechFinancials
  • Homepage
  • News
  • Cloud & AI
  • ECommerce
  • Entertainment
  • Finance
  • Opinion
  • Podcast
  • Contact
TechFinancials
Home»Opinion»Nine Ways to Slash E-commerce Cart Abandonment
Opinion

Nine Ways to Slash E-commerce Cart Abandonment

Gugu LourieBy Gugu Lourie2017-01-19No Comments4 Mins Read
Share Facebook Twitter Pinterest LinkedIn Tumblr Email
Share
Facebook Twitter LinkedIn Pinterest Email Copy Link

by Kyle Rozendo, CTO at SID, who puts forward nine simple ways to make sweeping changes to e-commerce website performance.

Global shopping cart abandonment on e-commerce websites is reported at anything between 60 and 70 percent.

Yet simple tweaks to the purchasing process and a keen eye on usability can ensure more completed sales and, ultimately, better customer retention.

While there will always be some measure of natural abandonment because customers are just browsing, there are some easy steps which can be taken to keep customers delighted and your bottom line healthy.

1. Keep it simple

The first and most important thing to remember is that if you make things too complicated you will lose your customer.

The large global players like Amazon have the luxury of being able to rely on the vastness of their inventory. They rely on their brand and their ability to offer exceptional deals.

And, as a result can afford to have a longer checkout process, secure in the knowledge that their customers are unlikely to go elsewhere.

A smaller local player, meanwhile, will need to fight for each sale. They must ensure usability is built into the core of their offering.

Kyle Rozendo, CTO at SID
Kyle Rozendo, CTO at SID

2. Keep it transparent

Design a clearly visible process flow or breadcrumb trail on the site that shows exactly where your customer is in the process and how many steps remain to complete the process.

Managing expectations minimises user frustration.

3. Don’t overcomplicate the info required

Many merchants will need to have certain information such as delivery addresses etc.

That said, they don’t need a huge amount of personal information which some stores are still forcing their customers to hand over.

Consumers are distrustful of this and wary of merchants using their information to market to them (at best) or sell their information to others at worst.

4. Don’t duplicate processes

Don’t make people do things twice! If you ask for an address for instance, do it once at the beginning and that’s it.

Duplications leads to frustration and customers will find their product on a competing site.

5. Keep the tech on the inside

Beware of serving up strange error messages. If there is a problem in the process, don’t kick the person out and make them start again, try recover from the errors and allow the customer to resume their shopping where they left off.

6. Make it mobile

Don’t ignore mobile enablement on your site.

According to Visa, one in four online shoppers use their mobile phone to make purchases.

Providing a slick, simple, and secure mobile experience will open up this valuable channel and expose you to a rapidly growing marketplace.

7. Keep your site up to date

Merchants are often scared of making changes and so don’t benefit from the improvements which may come with plugin upgrades.

While the bigger players have teams working fulltime on the purchase process, refining it and making it easier, mom and pop stores are handling this by themselves.

Ensure your plugins on your CMS are up to date to take advantage of improvements and new features, including security.

8. Don’t leave the up-sell too late

Do the cross-selling and upselling at the beginning of the shopping process, or at least earlier on in the process. Suddenly trying to offer a two-for-one deal at the end of the process will frustrate the customer and you could lose them.

9. Offer choice when it comes to payments

Finally, make your payment process as simple as possible and make sure that you offer as many payment options as possible. Far too many merchants still only offer card payments, ignoring the simplicity of instant EFT.

Card-not-present fraud is on the rise and shoppers are particularly sensitive about the possibility of fraud. They prefer the ability to pay in ways they are comfortable with and which they perceive to be the lowest risk.

By applying better checkout flow and design, e-commerce merchants can significantly cut down on the abandonment rates.

It pays to review your site with a critical eye to usability and to stay up to date with new ways to make things easier for your customer.

e-commerce
Share. Facebook Twitter Pinterest LinkedIn Tumblr Email
Gugu Lourie

Related Posts

Takealot Expands Pickup Points At Pick n Pay For Shopper Convenience

2025-07-14

How SA’s BFSI Industries Are Seizing The GenAI Opportunity

2025-07-10

Temu Now Delivers In 1 Day In SA With Local Warehouse

2025-07-09

Your Data Privacy Is Slipping Away – Here’s Why And What You Can Do About It

2025-07-09

Social Media Can Support Or Undermine Democracy – It Comes Down To How It’s Designed

2025-07-07

Act Now And Stop Illicit Alcohol Rise With Collective Action

2025-07-07

Partnership Delivers Progress, But Energy Reforms Need Acceleration

2025-07-07

Wise Move & Gumtree Partner For Seamless Goods Transport In SA

2025-07-02

Internet Access: A Basic Need, Not A Luxury

2025-07-02
Leave A Reply Cancel Reply

DON'T MISS
Breaking News

Dual Harry Oppenheimer Fellowship Awards Fuel SA’s Scientific Revolution

Two South African scientists are doing such internationally trailblazing research that the Oppenheimer Memorial Trust…

How Agri-Tech Is Powering South Africa’s Cannabis Boom

2025-07-15

Ithuba Challenges Lottery Licence Award

2025-07-14

Vodacom Deploys Mobile Private Network At Sasol Secunda Fuel Facility

2025-07-04
Stay In Touch
  • Facebook
  • Twitter
  • YouTube
  • LinkedIn
OUR PICKS

US Denies Mcebisi Jonas’ Visa, Rejects Credentials As Ramaphosa’s Envoy

2025-07-15

Vodacom & NAVIC Use Cloud Tech To Combat Crime, Save Lives

2025-07-15

Takealot Expands Pickup Points At Pick n Pay For Shopper Convenience

2025-07-14

DA Urges President: Fire Minister Nkabane Now – Open Letter

2025-06-25

Subscribe to Updates

Get the latest tech news from TechFinancials about telecoms, fintech and connected life.

About Us

TechFinancials delivers in-depth analysis of tech, digital revolution, fintech, e-commerce, digital banking and breaking tech news.

Facebook X (Twitter) Instagram YouTube LinkedIn WhatsApp Reddit RSS
Our Picks

Gwede Mantashe Named Acting Minister Of Police

2025-07-15

Dual Harry Oppenheimer Fellowship Awards Fuel SA’s Scientific Revolution

2025-07-15

Presidency Denies DA’s Claims On Mcebisi Jonas’ US Visa Denial

2025-07-15
Recent Posts
  • Gwede Mantashe Named Acting Minister Of Police
  • Dual Harry Oppenheimer Fellowship Awards Fuel SA’s Scientific Revolution
  • Presidency Denies DA’s Claims On Mcebisi Jonas’ US Visa Denial
  • How Lottery looters Hijacked A GBV Organisation
  • Minister Creecy Dissolves RAF Board Over Governance Failures
TechFinancials
RSS Facebook X (Twitter) LinkedIn YouTube WhatsApp
  • Homepage
  • Newsletter
  • Contact
  • Advertise
  • Privacy Policy
  • About
© 2025 TechFinancials. Designed by TFS Media.

Type above and press Enter to search. Press Esc to cancel.

Ad Blocker Enabled!
Ad Blocker Enabled!
Our website is made possible by displaying online advertisements to our visitors. Please support us by disabling your Ad Blocker.