I-Life Digital Technology, US-based PC maker, has signing up an agreement with JD Group, South Africa’s retailer, to enter the country’s electronics market.
I-Life is targeting first time buyers, students across South Africa.
In its first sale, which will go live from 30th June 2018 at Incredible Connection & Hi Fi Corp, I-Life will launch two of its highest selling products from its flagship series “ZED” range–Ultra-Slim Notebooks and Convertible Notebook.
All the products are attractively priced in the range of R2, 999 – R3, 999.
The launch of I-Life’s notebook range opens doors to a market previously closed to South African budget conscious consumers.
“JD Group’s unparalleled reach and service delivery made it a natural choice for our entry in the South African Market. We are happy to partner with JD Group to bring world-class yet affordable products for the South African consumer who’s bold and aspirational needs require an equally amazing product,” Deepak Bhatia, I-Life’s global director for sales and marketing said.
JD Group has been appointed as the exclusive launch partner for I-Life in South Africa.
“This exciting new product will enable a very affordable entry into the Personal Computing market for first-time buyers and value seeking customers alike. The I-Life products represent great value with the latest specification, modern designs and proven reliability,” Tyrone Vieira, Group merchandise & marketing director at JD Group said.
“As the fastest growing brand across the Middle East and many other emerging markets I-Life presents a fresh new take on the personal computer industry. A range of I-Life devices will be on sale in-store and online at Incredible Connection, Hi-Fi Corporation, Russells and Bradlows from as little as R2999. “
I-Life Digital is a Miami-based leading hardware, software, services company dedicated to the research, design, marketing, sale and support of innovative products that enhance people’s lives.
Founded in 2012, over the past six years, I-Life has pioneered the democratisation of technology for masses by offering affordable innovations through their product offerings and removing barriers for large-scale adoption of advanced technologies.
I-Life is currently one of the largest mobility vendors in Middle East, Africa and CIS countries. The brand’s product portfolio embraces more than 60 models today, ranging from Feature Phone’s, Smart Phones, Tablet PC’s, Virtual Reality, Smart Watch’s, 2 in 1 Detachable Tablets, Ultra Slim Notebooks, Convertible Notebooks and Portable All in One PC’s.