The small SUV Volvo EX30 has been honored with the prestigious Red Dot award: Best of the Best Product Design 2024.
The award recognises excellence in design based on four basic principles of good design: the quality of function, the quality of seduction, the quality of use, and the quality of responsibility. The jury of 39 experts from all over the world selected the EX30 as the winner in a competitive field with a total score of 93/100.
“The Volvo EX30 embodies Volvo Cars’ design values in a smaller format and is a showcase in premium Scandinavian design where form follows function,” says Jim Rowan, CEO at Volvo Cars. “The EX30 shows the lowest carbon footprint of any fully electric Volvo car to date and is designed to be as safe as you’d expect from a Volvo car. It’s is packed with cutting edge technology and a perfect fit for today’s market as a growing number of car buyers switch to electric cars.”
The EX30 features a long wheelbase, large wheels and equal overhangs bring balance and refinement to the exterior. Use of natural and recycled materials in the car serve as a step towards our sustainability targets. Additionally, we utilised the space in the electric vehicle and created a centralised theme for everything from storage to controls and screens, resulting in a flexible space with premium proportions.
A multi-awarded car
The EX30 was revealed last summer and has already won more than 20 major awards, including the prestiguous Car Design award 2024, established in 1984 by auto&design magazine. It has also recieved The Sun Car of the Year, World Urban Car from World Car of the Year, the Small SUV/Crossover of the Year award from the Sunday Times, and the Eco Warrior of the Year award from Top Gear magazine.
Also read: REVIEW: Volvo XC90 T8: Efficiency Perfected, Power Redefined
After school, many kids seek solace in TikTok after a day of classes. As a parent one might ask, what could be more exciting and engaging? For Gareth, my son, it was the brand new Volvo XC90 T8 that he saw, for the first time, when he got home from school on Monday.
Forget TikTok, homework, and mother’s homemade scrumptious lunch, the only thing on Gareth’s mind was riding in the passenger seat of the Volvo XC90 T8.
Not wanting to disappoint the boy, I grabbed the car keys and unlocked the doors.
Smiling, Gareth settled into the passenger’s seat. He was soon engrossed in the sleek infotainment system.
I watched as he explored the infotainment system’s features, connecting effortlessly to Google services for Spotify and YouTube – just like teenagers do on their smartphones.
It dawned on me that as long as it kept him connected, he’d be content.
The song that caught his attention on Spotify was the latest amapiano track “Woza Nawe” by Eemoh, and Major League Djz ft Murumba Pitch.
The 19-speaker Bowers & Wilkins sound system added to the relaxed ambience of the interior.
Gareth also explored all the other tech the car had.
In 2002, Volvo’s first SUV, the XC90, was launched and quickly became the best-selling Volvo model, a position it retained for more than half a decade.
