The mobility service is constantly evolving and car makers are looking for opportunities to provide innovative, connected mobility solutions for the changing needs of its customers.
The carmakers want to transform commuting into a productive practise by seamlessly integrating the digital experience.
Yokohama-based carmaker Nissan is planning to rollout various solutions in South Africa to respond to the evolving needs of its customers.
As often seems to be the case with any strategy to increase customer loyalty, Nissan is responding by promising to deliver a convenient consumer experience.
Kabelo Rabotho, marketing director at Nissan Group of Africa, said what is important is that mobility is evolving.
“It continues to change,” he told TechFinancials in a telephone interview. “What people need to understand is that vehicles are becoming much smarter and we would have technology that not only enable them to enjoy driving, but also ensure they reduce not only emission but also fatalities.”
Seamless Customer Experience
The aim is to ensure that manufacturers get closer to the customers and give them a seamless experience driven by their needs of in-vehicle technology.
Rabotho adds: “What’s quite important is that there would be intelligent technologies that would be available, which are quite necessary in making sure that we have a better experience driving out there and we can avoid unfortunate situations.”
Although few specifics are given, Rabotho gives a hint: “We have started launching intelligent mobility and we focused mostly thus far on safety features and now we are going into connectivity as a next phase. This will be coming in the next month.”
The connected car services, includes live traffic updates, advanced warning when maintenance or service is required, route re-planning, accident or breakdown assistance, etc.
Intelligent Mobility Technologies
These services are currently available in premium cars and sometimes delivered to customers by third party providers.
Nissan intelligent mobility technologies transform the X-trail, Patrol and Qashqai from just ordinary cars into driving partners. It senses and sees with warning systems designed to look out for you and those around you.
Nissan is leading with its Safety Shield technologies like Lane Departure Warning and Forward Emergency Braking, and will advance this leadership into autonomous drive technologies.
Nissan wants to change this and ensure all of its cars sold in South Africa are factory fitted with the in-vehicle technologies and are made affordable.
The in-vehicle technologies doesn’t come cheap and the car maker is banking on its Renault-Nissan-Mitsubishi Alliance to try bring cost down through critical mass.
At the core of Renault-Nissan-Mitsubishi Alliance is a vision of a future with zero emissions and zero fatalities. The Alliance also partners with other world-leading companies such as Microsoft, Transdev and Dena to achieve its connected car and mobility goals.
Nissan’s plans to deliver connected mobility in South Africa is supported by research conducted by Deloitte. The research discovered that “younger generations are willing to pay more for all in-vehicle technologies versus older generations and a higher average proportion of consumers in South Africa are willing to pay for future vehicle tech when compared to South Korea, UK, and Germany”.
The delivery of the connected mobility is the second part of Nissan Intelligent Mobility strategy, which is not about removing humans from the driving experience. Instead, it is about building a better future for Nissan customers where cars are their partners, and where drivers are more confident and more connected.
Nissan wants to make transportation safer, smarter, and more enjoyable. The ultimate goal is achieving zero-emissions and zero-fatalities on the road.