South African Startups Need More Angels

Abu Cassim, founder and director of Jozi Angels
Abu Cassim, founder and director of Jozi Angels (Photo Credit: Jozi Angels)

by Abu Cassim, founder and director of Jozi Angels, an angel network that facilitates and helps grow startup ecosystems

In his recent SONA address, President Cyril Ramaphosa placed significant emphasis on small business and entrepreneurship.

It is no secret that this sector is one of the keys to South Africa’s economic freedom, but in reality, our startup ecosystem is still in its nascent stages.

An improved investment landscape, more corporate commitment and grass roots entrepreneurial development are all needed if SMEs are to make the expected economic impact moving forward.

While South Africa compares favourably to other emerging markets, we have some catching up to do in comparison to American, European and certain Asian ecosystems.

The potential is undoubtedly present, but we need more local understanding and commitment to creating a globally-comparable sector, particularly in the angel investor arena which a key catalyst elsewhere.

A change to the startup landscape is required and angel investing needs to be become part of the Johannesburg culture in much the same way as cryptocurrencies have become. We picture a world where South Africans are standing around a braai gloating about their hottest startup, posting on social media about how they’re changing the world with one of their portfolio companies.

The concept of angel investing, while not new, is burgeoning in Africa.

Get your startup up and running with the right phone system
Get your startup up and running with the right phone system (Photo Credit:

South African entrepreneurs are just as good as any in the world, they only lack support.”

In growing Jozi Angels, we hope to boost local startups, while providing angel investors with opportunities to change the landscape.

We are starting to see interest in syndicated investments, which holds much promise for both the investor and startups. As opposed to being an angel investor for one startup, syndication allows for a cheaper entry point to own a part of the next big thing.

It also allows angels to build a portfolio of 10 to 20 startups, creating diversification and reducing risk.

Syndication stimulates both sides of the equation, entrepreneurs and angel investors benefit from this approach. It means that there’s more funding available in the market. Through the syndication structure we’ve implemented negotiations are less complicated. The investment process is as smooth as dealing with a single investor.

Angel investors will play a vital role in the development of startups. Without these entrepreneurial visionaries, startups often get to the end of their runway without taking off.

Its only after take-off that they will make the indelible mark that President Ramaphosa hopes will happen.


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