Gamers (or electronics and software engineering talent) who can break the code of the Gorillaz’s virtual band’s app stand a chance to be fast-tracked through the recruitment process at Jaguar.
Jaguar Land Rover and Gorillaz are working together to recruit the next generation of world-class electronics and software engineering talent, with a code-breaking challenge found in the virtual band’s app.
The challenge is open globally – including South Africa.
The recruitment drive is part of Jaguar Land Rover’s commitment to next-generation technology and connected cars.
The Gorillaz app is available on iOS and Android.
The Gorillaz are an English virtual band created in 1998 by musician Damon Albarn and artist Jamie Hewlett. The band consists of four animated members: 2-D, Murdoc Niccals, Noodle and Russel Hobbs
It’s a major change in the way the business looks for candidates, aiming to tackle the engineering skills gap and inspire and attract a diverse range of talent and new thinking.
“Can you crack the code? Put your skills to the test,” said Noodle, the guitarist for Gorillaz and a Jaguar Land Rover ambassador. “Hey, maybe you might land yourself *the* most BADASS job you can imagine. Dare to win!”
The Gorillaz App today launches a new Jaguar Land Rover recruitment area in the form of a 360-environment situated in the garage of the band’s home which also features all the iconic vehicles from Gorillaz past.
Here, applicants can explore and take a two-part challenge.
The first part, designed to educate users about the benefits of electric vehicles, involves assembling the Jaguar I-PACE Concept, Jaguar’s first all-electric five-seater sports car. Users can learn about the vehicle’s performance, battery technology, space, charging, and range.
The second and more demanding part of the game developed to engage and recruit budding electronic wizards and coders will focus on cracking code – there are more than 4,000 combinations, as well as a cipher in an alternate reality format. The challenges put a stronger focus on skills and talents than on qualifications.
“As the automotive industry transforms over the next decade, fuelled by software innovation, we have to attract the best talent and that requires a radical rethink of how we recruit,” said Alex Heslop, Head of Electrical Engineering, Jaguar Land Rover.
“Here we’ve found an engaging way to recruit a diverse talent pool in software systems, cyber systems, app development and graphics performance. It will be the first of its kind.”