It seems like FNB and Pick n Pay might just be South Africa’s ultimate love story in business! Have these two beloved brands found their “golden hour” together?
Judging by their latest partnership, it sure looks that way!
FNB and Pick n Pay are teaming up to deliver extra rewards for their loyal customers, making it easier to save on essentials, groceries, and clothing. It’s a match made in retail-rewards heaven.
Today, during a Microsoft Teams call with the media, the companies even set the tone with two powerful tracks: JVKE and Henry’s Golden Hour and the iconic Jerusalema by Master KG and Nomcebo Zikode.
With lyrics like “You slow down time in your golden hour” and “Jerusalema ikhaya lami (Jerusalem is my home)”, it seems clear: these two are in it for the long haul, looking to create an experience that feels like home for their joint customers.
So, are FNB and Pick n Pay two “lovers” who’ve found their place and won’t leave each other behind in the race for new revenue streams?
We’ll have to see where this golden hour takes them. For now, though, it’s safe to say that they’re burning through the business summer, bringing us along for the ride!

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FNB and Pick n Pay are teaming up to deliver exciting new rewards for South African shoppers, aiming to help customers save more on groceries, clothing, and everyday essentials.
Starting 1 November, FNB Private Clients, Private Wealth, and RMB Private Bank eBucks members can earn up to 30% back in eBucks on purchases made through Pick n Pay’s asap! delivery app – the highest earn rate for on-demand services. Additionally, members can get up to 20% back on all in-store purchases at Pick n Pay.
For the first time, Pick n Pay Clothing is also included, with Aspire members earning up to R150 back in eBucks, while higher-tier cardholders can earn up to 20% back.
From 1 November, all FNB cardholders on the eBucks program will be able to use their eBucks at Pick n Pay stores.

“This partnership represents the next step in our ongoing journey to help South Africans get more value from their everyday spending,” says Sizwe Nxedlana, CEO of FNB Private Segment. “Pick n Pay is an iconic South African brand, and we’re excited to partner with them to make life a little easier for our customers while supporting Pick n Pay’s growth strategy.”