HARVARD BUSINESS review – Making the leap to a Digital-First Enterprise

Business. Photo by fauxels from Pexels

Companies are at an inflection point, as the ability to create seamless digital customer experiences and drive digital revenue become increasingly imperative to business success. To succeed and edge out the competition, companies need to adopt a digital-first mindset and redefine their business models to be able to meet their customers’ expectations. At the core of these new business models are digital products that create the best possible experience for customers.

At Amplitude, we’ve seen the impact of putting customer insights at the heart of digital-first businesses. With Harvard Business Review Analytic Services, we examined the shift in customers’ digital behaviours and expectations to uncover how businesses could thoughtfully transition to digital-first. This report explores the opportunity businesses have to overcome their data challenges, gain a competitive edge, and improve customer loyalty in a digital-first era.

“We are living through a digital product revenue revolution, centered around using digital products to completely redesign the value we create for customers,” says Jian Wei Hoh, head of business design at Ford.

Download your copy here

Get in touch The Amplitude Digital Optimization System makes critical data accessible and actionable to every team — unifying product, marketing, developers, and executive teams around a new depth of customer understanding and common visibility into what drives business outcomes.  


Amplitude is the best-in-class product analytics solution, ranked #1 by G2. Learn how to optimize your digital products and business at amplitude.com.












Please enter your comment!
Please enter your name here