Author: Phelokazi Mkungeka

Misleading information online is often treated as a technical glitch, something that better algorithms or stricter moderation can fix. But research points to a more complex reality. That is, the rise of “misfluencers”, individuals who shape how information is interpreted, shared and trusted across digital platforms. Whether acting deliberately or not, they tap into emotion, identity and community to amplify misleading claims in ways that feel credible and relatable. This human layer makes misinformation harder to detect and regulate. It’s a danger when it comes to everyday decisions about important topics like health, finance and technology. Understanding how misfluencers operate…