Today, Cell C ushered in a new era with the unveiling of a bold brand identity, marking a significant evolution in the South African telco’s connection with its customers.
The launch event, held at Cell C’s headquarters in Buccleuch, Johannesburg, was a vibrant celebration of this transformation.
The rebrand emphasises Cell C’s unwavering commitment to overcoming challenges and driving forward with an unstoppable spirit, all while remaining dedicated to its purpose of being an ally to its customers and communities.
The company emphasised that this brand refresh goes beyond a mere visual update; it is a reaffirmation of their mission to deliver unparalleled value and experiences to all.
A Strategic Refresh
Cell C CEO, Jorge Mendes, articulated the rationale behind the rebrand, stating, “When Cell C launched in 2001, it was with a promise of challenging the status quo for the good of the consumer. 22 years later, it’s time to reignite the same spirit.”
“Our new brand identity aligns with our business strategy to form deeper connections with our customers. It is a testament to our resilience and our commitment to being an unstoppable force in the telecommunications market, to embody our purpose to be an ally to those we serve, push boundaries to do better for our customers,” Mendes added.
Melanie Forbes, Chief Marketing Officer, echoed these sentiments, saying, “Cell C has a long legacy and history, however, the landscape has shifted, customer expectations have shifted, so should we. Our refreshed brand is more than a visual update; it is a declaration of our mission and values. We are redefining ourselves to not only meet but exceed the expectations of our customers by putting them at the heart of everything we do.”
Forbes further elaborated, “It represents a reinvigorated commitment to harness the power of technology in a way that delights our customers and enriches their lives.”
Network Advancements and Commitment to Impact
Cell C highlighted significant advancements in its network capabilities, achieved through strategic partnerships that have expanded coverage from 5,500 base stations to around 28,000 across South Africa. This expansion has dramatically enhanced both speed and reliability. By investing in cutting-edge technology and adopting an industry-first approach, Cell C is now positioned on South Africa’s best networks, offering quality connectivity and the competitive pricing for which the telco is known.
In addition to network improvements, Cell C reiterated its commitment to making a meaningful impact on socio-economic development in South Africa. The company emphasized its dedication to honoring the legacy that has kept it among the Top 30 South African brands.
“We have millions of South Africans who have remained loyal to the brand, and we want to honor the legacy that has kept Cell C in the Top 30 South African brands. This isn’t about new leadership.”
Forbes concluded with a call to action, saying, “We encourage all South Africans to experience the best of both worlds – the best network with the best value. Nothing Should Stop You, Switch to See.”
