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Home»News»THE NORTH STAR playbook – The Guide To Discovering Your Product’s North Star
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THE NORTH STAR playbook – The Guide To Discovering Your Product’s North Star

AmplitudeBy Amplitude2021-12-20Updated:2021-12-20No Comments2 Mins Read
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North Star Framework
Product. Photo by Laryssa Suaid from Pexels
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A team using the North Star Framework identifies a single, meaningful metric and a handful of contributing Inputs. Product teams work to influence those Inputs, which in turn drive the metric. The North Star is a leading indicator of sustainable growth and acts as a connective tissue between the product and the broader business. It’s hard to discuss innovative product experiences without thinking of the products driving the at-home fitness revolution.

In this ebook, we will teach you about the North Star Framework, describe how to run a North Star workshop at your company, and help your team converge on a North Star Metric and supporting Inputs. We also cover how to make it stick, when to adapt, and how to integrate the North Star into your day-to-day product development approach.

“Product-led growth is a cross-functional growth strategy that focuses on a product’s measurable growth outcomes, including acquisition, engagement, revenue, retention, and expansion.”

Download your copy here

Get in touch The Amplitude Digital Optimization System makes critical data accessible and actionable to every team — unifying product, marketing, developers, and executive teams around a new depth of customer understanding and common visibility into what drives business outcomes.

Amplitude is the best-in-class product analytics solution, ranked #1 by G2. Learn how to optimize your digital products and business at amplitude.com.

Contact Amplitude, at https://info.amplitude.com/sales-contact

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