Business Startup Plan Target
Business Startup Plan Target (Photo Credit: www.shutterstock.com)

by Staff Writer

A Q&A with TFG CIO Brent Curry

TFG ecommerce has partnered with several tech start-ups, including Wumdrop which enabled TFG to launch the Deliver 2 Me service, and Pargo which allows TFG online shoppers to collect their parcels at a point most convenient for them.

What attracts TFG to start-ups?

We know that exceptional tech talent usually prefers working in the edgier start-up space, rather than at a big corporate where their freedom and creativity is more likely to be stifled. So working with start-ups enables us to access that very scarce talent.

Start-ups offer solutions that are attractive in terms of pricing, while the rate at which a start-up can change or add new functionality is much quicker when compared to larger organisations where changes take a lot longer to be implemented.

We also explore opportunities with start-ups in the tech space, because they have innovative ideas and are fired-up by their product or service. Often they are not market-ready, but their entrepreneurial spirit means they are open to Intellectual Property input from TFG to transform their concept into a real world solution.

Are their risks associated with working with a start-up?

As quite a big corporate we have a lot of governance and have to fill out all the right forms, but start-ups don’t want to work this way. So we drop some of these requirements, to ensure we get products out quicker as solutions. This means working with start-ups is always a calculated risk, but we mitigate the risk by getting very involved in the process.

Brent Curry, the CIO of TFG (The Foschini Group)
Brent Curry, the CIO of TFG (The Foschini Group)

How has working with TFG benefitted these start-ups?

Having a blue-chip company like TFG utilise a start-up’s product is a good pedigree to have on their customer list and opens doors for new business.

In a lot of cases we even bring small start-up companies and developers on site and give them space in the office from where they can run their businesses, in return they offer their services to us.

TFG also offers start-ups Intellectual Property; start-ups are not always business ready, but we understand how the business works and can identify the value proposition. We offer strategic input and coaching on a number of areas, mentoring them through how to price a product or service and how to commercialise their concept.

In many cases, we’ve even directed them to venture capitals and funding companies to grow their business. For example, when we started working with Wigroup they were 2 or 3 guys but today they are a medium sized business having attracted venture capital from the likes of Investec. We still use them as a payment backend gateway for solutions like our eGift Cards.

How do you go about identifying suitable start-up partners?

I do coaching with entrepreneurs in the tech start-up space.

A friend chairs the Young Entrepreneur Organisation and will encourage me to meet with potential partners in the tech sector.

Keeping abreast of what’s happening by entertaining meetings with start-ups to explore their ideas – 60% won’t fly, but the other 40% can have really good solutions.

Attending international as well as local tech conferences – TFG attended the World Mobile Conference in Barcelona recently, where they have a section purely for tech start-ups from around the world to showcase their products and solutions. We made many connections and we will be trialling some of those potential solutions, as they are looking to partner with companies like TFG to take their product to market.

Becoming known as a company open to these types of ideas and solutions means start-ups now make contact with us.

TFG also hosts DevFest, a development festival in the IT space. This includes posing a problem and offering a significant monetary prize for the team that comes up with the best solution. This festival is open to both internal TFG brands as well as outside participants.

How do the outside parties get to know about and participate in DevFest?

We work with large companies who are connected through entrepreneur programs, including DeLoittes Digital, IBM and Microsoft. There is also a tech incubator forum, driven by academic institutions, which encourages IT-solutions. These help to ensure that news about DevFest filters through to relevant parties.

Is TFG looking to acquire or invest in start-ups?

No. We have a partnership programme, which sees us work with a number of start-ups.

Any updates you can share about the partnership programme?

Absolutely. We are putting a lot of effort into our eCommerce site and constantly looking at tech solutions including mobile wallets, where you can go in store and pay with your phone using Discovery Miles or SnapScan. All the backend was developed with Wigroup, who first partnered with TFG as a start-up.

Your take on Cape Town being listed along with Lagos and Johannesburg as the stars of Africa’s start-up scene?

Cape Town is a great incubator for start-ups because the universities and other training institutions put out really good talent. Cape Town is also home to a number of large corporations, with the retail sector primarily based in the city so you don’t need to move to Johannesburg to work in this space. Cape Town also inspires, retains and attracts talent because it is a terrific place to live.

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