For brands entering the American market, the hardest part is often building the online operation. Twin Two offers to run it for them on a sales-based fee.
MIAMI, FLORIDA
Miami-based ecommerce operating company Twin Two is giving Japanese and other international brands a way into the U.S. ecommerce market without first hiring an American team. Through its Tokyo presence and Japanese website, the company runs brands’ American websites and marketplaces for a sales-based fee, so they can test and grow in the U.S. before building a local operation of their own.
The U.S. is one of the largest ecommerce markets in the world. Online sales reached $340.2 billion in the second quarter of 2026 alone, according to the U.S. Census Bureau. But for a company based outside the country, selling there successfully takes far more than shipping products across an ocean.
What Entering the US Market Involves
An international brand typically needs product listings written for American shoppers, marketplace accounts set up and kept in good standing, content and images that meet each platform’s requirements, advertising on the channels Americans use, prices that make sense against local competition, and customer service and returns handled in a way U.S. buyers expect. It also needs inventory and shipments coordinated so products are available when customers want them.
Building that capability from abroad often means hiring and managing a team in another time zone, or signing with several American agencies and coordinating them from overseas. Both can take significant time and money before the brand knows how its products will perform with U.S. customers.
Twin Two’s model offers another route. The company acts as the brand’s ecommerce operating team, managing its own website and marketplace accounts together, from listings and content to advertising, pricing, promotions, customer support and order coordination. Instead of a monthly retainer, Twin Two earns its management fee from the sales those channels generate.
The company is careful about what that means in practice. International brands remain responsible for their own inventory, ad budgets, shipping, marketplace fees and fulfillment, and Twin Two’s compensation is linked to sales rather than profit. Access to every marketplace is not guaranteed either. Some platforms require an invitation, a review or category eligibility, and Twin Two notes that approval remains with each marketplace.
A Founder Who Knows Both Sides
Founder Victor Elmann has experience bringing products to American shoppers. As head of U.S. brand strategy at Sansui, he oversaw launches including the first Sansui OLED priced below $1,000 and a CES award-winning monitor, experience that connected product positioning, launch planning and routes to market.
For Japanese brands in particular, the Tokyo presence offers a point of contact closer to home, while the operation itself runs in the market where the customers are. More information is available at twintwo.com and twintwo.jp.
About Twin Two
Twin Two is a Miami-based ecommerce operating company founded by Victor Elmann. It manages brands’ direct-to-consumer websites and online marketplaces, including Amazon, Walmart, Target Plus, Best Buy, eBay and TikTok Shop, covering listings, content, advertising, pricing, promotions, customer support and order coordination. Twin Two’s management fee is based on sales, with no monthly management retainer, and the company has a presence in the United States and Japan. More information is available at twintwo.com.
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