Mobile phone giant MTN is reviewing its operations as the company seeks ways to operate far more optimally. By Staff Writer
All mobile phone companies are under pressure as voice revenue continues to dwindle.
MTN informed investors on Friday that it is undertaking with external assistance a ‘deep and fundamental strategic review’ of its operations and processes to ensure it is operating far more optimally given the pressure on voice revenues, evolving customer needs for high quality data and more complex and competitive market environments.
MTN said this will reset and position the business for future growth in a rapidly evolving sector.
As part of the review, the following key areas will be addressed:
- An advanced analytics unit will be established to support the business to drive network quality and high-speed data connectivity especially in key locations with high demand, provide compelling segmented offerings to consumers and enterprises, improve customer service and increase targeted smartphone uptake.
- Operating efficiencies and improving customer service remain a priority with a focus on the service channels productivity through digitisation and leveraging Mobile Money as a distribution channel. Continued network optimisation and improved opex management, including the implementation of zero-based budgeting, will also contribute to improving efficiencies.
- The Group will continue to explore opportunities to create value through leveraging its extensive infrastructure across Africa and the Middle East.- Improving the way of work through increased co-ordination between different parts of the business is key to the success of this strategy.
- The Group will embark on a process of housing new revenue streams, particularly Digital services, outside the core business. This will allow for more agility and greater flexibility to accelerate growth in these areas. New revenue streams are expected to increase their contribution to revenue over the next 12-18 months.
MTN also added that it will also continue to seek value-accretive expansion opportunities in selected geographies across Africa and the Middle East.