12.6 C
Friday, May 24, 2019
Home Breaking News DionWired stores to become Apple White Stores

DionWired stores to become Apple White Stores


In a move to diversify revenue streams, Massmart has clinched a deal with Apple to transform some of its DionWired shops into Apple White Stores. By Gugu Lourie

Retail giant Massmart, which owns Game, Makro and Builders’ Warehouse, on Thursday announced that some of its DionWired stores will become Apple White Stores.

“We are excited that nine stores (DionWired) have been selected recently to become Apple White Stores,” Massmart CEO Guy Hawyard, inform investors via the JSE.

The retailer, which is owned by US Walmart, said on Thursday that DionWired’s total sales growth was 7.9% and the online offering represented 1.5% of total sales for the period ended-June 30, slightly lower due to changes in aspects of our offering.

Last October, Apple unveiled its new mini retail store, a stunning all-new design featuring stainless steel walls and seamless white floors and ceilings. The mini store is half the size of Apple’s smallest store to date, which will allow it to be placed in a variety of new locations to introduce Apple’s innovative products to even more customers

“Our mini store is a big experience that fits in a small space,” Ron Johnson, Apple’s senior vice president

of Retail said at the time. “The mini store’s small size will allow us to place stores in a variety of interesting new locations, while retaining innovations like the Genius Bar that have made Apple’s retail stores such a hit.”

Apple Mini Retail Store
Apple Mini Retail Store

Massmart didn’t provide further information on DionWired stores and the deal with Apple.

Furthermore, Massmart announced that it will be launching a commercial customer online solution for Makro by September 2015.

The retailer believe that it has learnt lessons from its General Merchandise and Liquor online offerings, launched in March and October 2014.

“We remain excited at the potential of this channel,” the company said. “Analysis of online customer purchasing behavior has indicated that click-and-collect customers typically make further purchases in-store when collecting their online purchases. Whilst still effectively in test-phase, the new Makro Pick-up locker project demonstrates our willingness to innovate, and during September 2015 we will launch a Commercial Customer online solution.”




Please enter your comment!
Please enter your name here

Must Read

Avon Justine Introducing A New Direct Delivery Capability

Over the last few months Avon, the largest direct-selling company in South Africa, has made remarkable progress in the implementation of its digital strategy,...

Avon Justine’s New digital Blueprint Reiterates Its Support For Women Empowerment

Iconic beauty company, Avon Justine, has reaffirmed its commitment to championing the empowerment of women by aligning its digital platforms to bolster the earning...

Avon Launches New Mobile App As Part Of Its Digital Strategy

Avon South Africa,  a leading direct-selling company, has introduced a new mobile app known as Avon ON. This is in line with the company’s quest...

Data Fails To Capture Complexity Of South Africa’s Unemployment Crisis

by Daniel Mügge and Juliette Alenda-Demoutiez It’s been 25 years since democracy dawned in South Africa. But apartheid’s legacies still scar the country. Poverty remains...

New opportunities In African TMT Investment But There Are Challenges

The technology, media and telecommunications (TMT) sector in Africa is expected to show impressive growth in 2019, with transactions forecasted to exceed earlier predictions...