Author: Liezel Jonkheid

South African consumers are in a fragile state – emotionally, psychologically, and financially. The state of our economy, soaring interest rates, crime, political instability, record load shedding, unemployment, the collapse of local service delivery and the build-up to the 2024 national elections are all taking a significant toll on people’s state of mind, and confidence in the country. We also cannot underestimate the long-term impact that the changes brought about by the pandemic have had on consumer behaviour, triggered by the rapid and profound disruption of legacy business models across many industries. More than two years of building ‘pandemic resilience’…