For South Africa’s growing army of freelancers, gig workers and small traders, financial stability often feels like a distant dream. The reality is a relentless grind of chasing invoices, navigating unpredictable cash flow and dreading tax season.
But one bold local start-up is on a mission to change that. Bloomoney isn’t here to be just another app in your crowded financial folder. Instead, it’s building a movement from the ground up, aiming to hand the power back to the independent earners who keep the economy moving.
It began with a simple question from founder Thulani Masebenza, who saw the chaos firsthand: “What if managing your entire freelance career could be as simple as sending a text?”
The all-in-one freelance management system, digital toolkit is designed specifically for the way modern gig workers live and earn.
Where users can:
- Track income in real time
- Manage and categorize expenses
- Send professional invoices in seconds
- Calculate and prepare taxes
- Automate savings for future goals
Bloomoney’s impact is more than just technical, it’s deeply human. By taking stress out of financial admin, the platform gives freelancers the confidence to focus on what they do best- their work.
South Africa’s freelance economy is growing fast, but without the right tools, many talented individuals remain financially vulnerable. Bloomoney bridges that gap, empowering the next generation of self-employed professionals to thrive, not just survive.
Bloomoney is the first startup to be featured on 91.9 FM in Ferguson as part of the DSTI × EPF Venture Building Programme, a collaborative initiative designed to nurture high-potential, youth-led startups tackling real socio-economic challenges.
Here’s a snapshot of our journey so far:
- Phase 1 – Ideation & Onboarding: We helped startups refine their big ideas into viable concepts.
- Phase 2 – Strategy & Product Roadmap Development: We worked side-by-side with founders to design market-ready offerings.
- Phase 3 – Buzz Generation (Current): We’re building brand visibility and public engagement—giving these startups the spotlight they deserve.
The programme isn’t just about mentorship; it’s about building real, scalable solutions for South Africa’s future economy. Bloomoney’s story is proof that innovation thrives when vision meets the right support.
Bloomoney is just getting started, with the right community backing, this startup could redefine how South African freelancers and small traders handle their finances, setting a new standard for independence, stability, and growth.
As Bloomoney takes its message to the airwaves and beyond, we invite you to watch this journey unfold. Better yet, join it. Support local innovation. Share their story. If you’re a freelancer yourself, welcome to a new way of working smarter.
In the gig economy, every minute counts. Bloomoney is here to make every minute count more.
