In its continuous commitment to expedite the widespread embrace of electric mobility, Audi South Africa has initiated a nationwide awareness initiative designed to inform the public about electric vehicle (EV) charging.
As a key component of this initiative, Audi has substituted conventional charging stations with miniature versions of the brand’s electric vehicle chargers within Bidvest Premier Lounges at the domestic departure terminals of Cape Town and OR Tambo International Airports.
Scheduled to run until the conclusion of January 2024, the campaign encourages individuals to replenish their mobile devices using Audi’s compact EV chargers while awaiting their flights.
By enabling passengers to effortlessly charge their smartphones and other smart devices through these streamlined chargers, the campaign seeks to reshape the perception of EV charging among South Africans.
“The idea behind the campaign is underpinned by the fact that charging a car feels very unfamiliar to South Africans, but charging our devices is already a habit we’re accustomed to. So, just in time for the holiday season, we’re giving travellers a good opportunity to charge up their devices before their flights, all while showing them that, just like their phone, charging an electric vehicle is easy, quick and convenient,” says Sascha Sauer, Head of Audi South Africa.
In addition to sparking the realisation that charging our devices is already second nature, the campaign aims to inform the public about the growing public charging network and the remarkable fast-charging capabilities of Audi’s EV chargers. Which, depending on the location, are some of the quickest chargers installed by any automotive brand in the country.
Audi’s commitment to electric mobility
Audi’s commitment to electric mobility is at the core of its vision for sustainable transportation. Recognising the pivotal role of a robust public charging infrastructure in the success of electric mobility in South Africa, Audi, in collaboration with its partners, has already invested approximately R45 million in state-of-the-art charging technology.
This investment has paved the way for customers to access a rapidly expanding network of more than 400 charging connectors, making electric vehicle ownership convenient and accessible. Of these, Audi has been responsible for 127 charging stations and has plans for more in the future.
Sauer adds, “Audi’s investment is not just in hardware infrastructure but also in making electric mobility simpler and more widely available for South Africans, thus enabling the local EV market to grow.”
Audi South Africa invites everyone who has access to the Bidvest Premier Lounges to experience the ease and efficiency of EV charging with this innovative campaign. By providing a seamless connection between charging your phone and charging your vehicle, Audi is creating progress you can feel by making electric mobility a normal part of everyday life.
