Huawei South Africa has launched its new Y-Series smartphone in South Africa targeting the youth market.
Exuding Personality for Youth to Express Individuality
The Y in the Y Series stands for “young”. In order to diversify the Huawei brand and make it more appealing and accessible to all consumers, Huawei is reimagining its Huawei Y Series to better reach the younger generation. In the new Y Series, each device represents a different consumer persona.
The new Y Series enables Huawei to not just empower a new generation with innovative technology, but also offer them a platform to express their individuality while simultaneously matching their unique lifestyles.
A Broader Display for Better Productivity and Greater Fun
Although the Huawei Y Series is a line of affordable handsets targeting the price-sensitive youth segment, every device in the range is packed full of features. With sleek, fashionable designs and immersive, large screens, the new Huawei Y Series sets itself apart from the competition by delivering a first-class appearance and equally quality viewing experience – both in terms of productivity and gaming.
“In today’s market, the devices competing in the same price range as the new Y Series often deliver uninspiring experiences. The Huawei Y-series consumer requires a device that meets their mobile needs but still have a few high end features,” Likun Zhao, Vice President Huawei Consumer Business Group Southern Africa says.
“There is something that the market has been failing to deliver, until now with our new Huawei Y Series. With it, Huawei is not just disrupting the market, but we are also demonstrating to our audience something far more important: we listen.”
Pricing in South Africa:
- Y7 2018 RRP R2999
- Y6 2018 RRP R2499
- Y5 Prime 2018 RRP R1999
- Y3 2018 RRP R999