Verification provides two valuable functions: legitimacy and trustworthiness.
Most major social media platforms, such as Facebook, Twitter, and Instagram, display verification as a blue or gray seal or checkmark icon on user profiles, but Twitter was the first large platform to introduce it.
Verification is available on a limited basis. In the past, it was awarded by the platform, and the criteria were not explicitly laid out. Recently, some platforms have opened up applications for verification.
In general, influencers or celebrities and businesses or brands are candidates for verification, rather than casual, individual users.
It’s awarded most frequently to large, active accounts, so to improve your chances of being awarded verification, you’ll need to establish your presence and build a following with frequent, quality content and interactions.
Find a good stock photo site and a high-resolution video maker with subtitle features for best results. Social media scheduling services can help you distribute content once you’ve collected or created it, but don’t forget to regularly engage with followers on the platform itself.
Why go to the trouble of chasing verification in the first place? Here are five ways that it can help your brand:
It gives you control of your voice
Verification helps separate the real you from accounts that try to usurp your voice, platform, and brand to drag it down or tap into your audience. It tells followers that you really are who you say you are, so you can communicate your brand effectively and reliably. Until blockchain technology transforms online identity controls, this is your best option for owning your identity on social media.
It signals trustworthiness
Savvy social media users are well aware that the verification badge signals an established, legitimate brand. While it doesn’t come with any sort of moral or ethical stamp of approval, it establishes that your brand is real, trusted, and significant, and also implies a certain level of quality.
It’s a mark of status and significance
The verification badge is rare and coveted. It’s the status symbol of social media, and getting it on your profile emphasizes to everyone you interact with that you’re something special. A celebrity. A top brand. Someone worth paying attention to. While there are rumblings about verification being opened to a wider audience, and it’s now possible to apply for proactively, it’s still a select group.
It boosts your content
In addition to reputation-based advantages, social media verification comes with advantages on most platforms. Mainly, this includes a visibility boost for your content, which can have a snowballing effect as you reach a wider audience and have the opportunity to build your connections.
It filters the troublemakers
Verification generally comes with some extra advantages in filtering harassment and moderating your feed. On Twitter, verified profiles can opt to limit noise from non-verified profiles. At the very least, it makes it less feasible and rewarding for opponents to pose as you and try to cause trouble.
Social media verification shows that your brand has achieved a superior level of quality and notability. It elevates your brand in the eyes of audiences while giving you control over the expression and identity of your brand, making it well worth putting in the extra effort to build a following and achieve verification.