interior of store in New Town Plaza. New Town Plaza is a shopping mall in the town centre of Sha Tin in Hong Kong. Developed by Sun Hung Kai Properties
interior of store in New Town Plaza. New Town Plaza is a shopping mall in the town centre of Sha Tin in Hong Kong. Developed by Sun Hung Kai Properties (Photo Credit: www.shutterstock.com)

by Staff Writer

After 2016 financial year that could be described as a financial and PR disaster due to the recalling of millions of Galaxy Note 7, Samsung is trying to pick up the pieces against its main rival Apple to build a best, premium smartphone.

The Galaxy Note 7 was recalled after the batteries on the phones catches fire and exploded.

The phones were also banned by various airlines.

The South Korean-based smartphone giant is seeking to regain lost ground and on Wednesday is set to reveal its new and much awaited Galaxy S8.

“This is a phone. Silence all the phones,” Samsung argues in a new video clip punting the Galaxy S8.

The company is launching the Galaxy 8 at and to watch the big reveal click here

Watch a Samsung teaser about the Galaxy S8 below:

Hopefully, the Galaxy S8 will redefine the premium smartphone.

Galaxy S8 Leak
The photo below shows off the S8 Plus’ camera in action. It also does a nice job of conveying how immersive the device’s 6.2-inch Super AMOLED QHD display is when actually being used. (Photo Credit: http://bgr.com/2017/03/27/galaxy-s8-plus-release-date-soon-hi-res-photos-leak/)

Technology is supposed to make life easier, but as the capabilities of machines such as smartphones, PCs, home appliances and IoT devices become more diverse, the interfaces on these devices are becoming too complicated for users to take advantage of many of these functions conveniently.

User interface designers have to make trade-off decisions to cram many functions into a small screen or bury them deeper in layers of menu trees. Ultimately users are at the mercy of the designers with an increasingly steep curve that makes learning a new device difficult. This is the fundamental limitation of the current human-to-machine interface. Since Samsung makes millions of devices, this problem impacts the core of our business.

Samsung has a conceptually new philosophy to the problem: instead of humans learning how the machine interacts with the world (a reflection of the abilities of designers), it is the machine that needs to learn and adapt to us. The interface must be natural and intuitive enough to flatten the learning curve regardless of the number of functions being added.

“With this new approach, Samsung has employed artificial intelligence, reinforcing deep learning concepts to the core of our user interface designs. Bixby is the ongoing result of this effort,” said Samsung in a blog post.

Bixby will be a new intelligent interface on Samsung devices. Fundamentally different from other voice agents or assistants in the market, Bixby offers a deeper experience thanks to proficiency in these three properties:

• Bixby will be able to support almost every task that the application is capable of performing using the conventional interface (ie. touch commands).
• Bixby will allow users to weave various modes of interactions including touch or voice at any context of the application, whichever they feel is most comfortable and intuitive.
• Bixby will be smart enough to understand commands with incomplete information and execute the commanded task to the best of its knowledge, and then will prompt users to provide more information and take the execution of the task in piecemeal. This makes the interface much more natural and easier to use.

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