South Africa’s Naspers will offload its 100% stake in Poland-based Allegro Group, which includes both Allegro.pl and Ceneo.pl, to funds advised by private equity firms Cinven, Permira and Mid Europa for $3.253 billion (R46 billion). By Staff Writer
The global internet and entertainment group said the decision to sell Allegro is consistent with its strategy to find and realise value for its shareholders.
Founded in 1999 and headquartered in Poznan, Allegro is the most popular online shopping destination in Poland with more than 20 million registered users.
Allegro provides an online marketplace for companies and private sellers to sell their products to consumers, resulting in total sales of more than 850 thousand items a day.
“Allegro is a business that we invested in during 2008, and since then we have built it into a respected and successful commerce brand in Poland. Its ability to grow while adapting to a changing market environment has ensured its success and it’s a business that continues to perform,” Bob van Dijk, CEO of Naspers said.
“We are extremely proud of Allegro’s team and success, and we are delighted that Cinven, Permira and Mid Europa will lead its next chapter. Our decision to sell Allegro is consistent with our strategy to find and realise value for our shareholders.”
Naspers companies connect people to each other and the wider world, help people improve their daily lives, and entertain audiences with the best of local and global content.
Every day, millions of people use the products and services of companies that Naspers has invested in, acquired or built, including Allegro, Avito, Brainly, Codecademy, eMAG, Flipkart, letgo, Media24, Movile, MultiChoice, OLX, PayU, ShowMax, SimilarWeb, Twiggle, and Udemy. Similarly, hundreds of millions of people have made the platforms of its associates Tencent and Mail.ru a part of their daily lives.