No mobile data, no problem: Absa covers the data cost for customers banking on its mobile platforms

Absa is the first bank in South Africa to offer reverse billing across all four major mobile networks, from yesterday its customers will be able to interact with the bank’s App even if they have no mobile data.  By Staff Writer

“The agreement that Absa has signed with Cell C, MTN, Telkom and Vodacom allows the service providers to charge data costs back to Absa rather than our customers, allowing them to enjoy the full benefit of banking from their mobile device and buying airtime even if they have depleted their pay-as-you-go or monthly contractual data allocation,” says Jan Moganwa, Chief Executive, Customer Solutions at Absa Retail and Business Banking.

“Absa cares about more than just our customers’ money. While we are committed to taking care of the big things like your investment portfolio, we are equally serious about taking care of the smaller things, like running out of data and not being able to perform your mobile banking,” adds Jan.

“Our customers are the heart of our business and the ability to access our mobile banking app regardless of your data standing shows the commitment that we have as a bank to help all our customers prosper.”

Reverse billing is one of many initiatives that will be rolled out by Absa as part of the bank’s innovation journey. “Everything significant that our bank’s digital team is currently working on forms part of the move to delight our customers and offer them a smooth digital banking experience, from start to finish,” said Jan.

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