MTN’s support of the South African national rugby team was further bolstered today following the announcement that the country’s rugby fans will be given the chance to join the Springboks in Japan later this year.
These lucky fans will have the experience of a lifetime; travelling to Japan where they will explore the country’s rich cultural history – before the highlight of the trip where they will cheer for our nation with pride.
Mapula Bodibe, Consumer Business Unit Executive at MTN SA says: “We are beyond proud to be the brand behind the Springboks as they take on what is set to be the most competitive rugby event yet, with many teams vying for the biggest prize ever. For us, rugby is about more than just the game, it is a means to unite a nation under a common goal”.
“In providing the experience of taking rugby fans on a trip to Japan, MTN are adding South African voices which otherwise would not have been there to support the Springboks, giving expression to the campaign message: ‘WeGotU, Bokke’”, explains Bodibe.
Mark Alexander, President of the South African Rugby Union, praised MTN for their initiative with the ‘WeGotU, Bokke’ campaign and urged South Africans to show their support for the Boks by getting involved with the campaign activities.
“MTN, as proud national team sponsor, is a great supporter of Springbok rugby and this campaign is a very innovative way of galvanising South African support behind our national team in this very important year. Each time that our team plays, they will know they can count on the backing of our passionate, sports-loving nation, thanks to the MTN ‘WeGotU, Bokke’ campaign,” explains Alexander.
To stand a chance to be one of the fans going to Japan, Contract and PayAsYouGo customers need to sign-up, upgrade or recharge on qualifying MTN products. In doing so, they will receive automatic entries into a draw to join the Boks in Japan. The more you spend, the more entries you get into the draw.
MTN is a long-standing supporter of South African sporting ambitions and this competition affords the brand the opportunity to not only provide a unique and exclusive experience but to further brighten the lives of its customers, MTN employees and ordinary people of South Africa. More importantly, to show the Bokke that the nation stands behind them wherever they are.
The ‘WeGotU, Bokke’ campaign comes at a time when South Africa is commemorating the 25th anniversary of democracy. MTN believes that sport is a powerful instrument that can foster national unity and drive positive change. This is the perfect time to harness the power of sport and the MTN Springboks brand to further enable the journey of social cohesion.
“As we celebrate this important milestone in our country’s history, our hopes are with the Springboks, whom we whole-heartedly believe will once again raise the South African flag high and stamp their authority as a force to be reckoned with,” Bodibe concludes.
In addition, MTN customers will earn “Kicks” to stand the chance to win daily and weekly prizes including data, voice minutes and Springbok memorabilia. To play or check entries on Kick & Win, go to mtnkickandwin.co.za, dial *156*083# or use MyMTN App from 06 June 2019 until 31 August 2019.