Browsing: Marketing

by Hovig Tchalian, University of Southern California When a rare bottle of Scotch whisky sold for $2.7 million or R50.5…

Recently when viewing content, a group of people was impressed extensively with simple kinetic geometric patterns and words that sent…

by John Licato, University of South Florida Each day, messages from Nigerian princes, peddlers of wonder drugs and promoters of…

How Digital Technology is Changing South African Businesses In recent decades, technology has advanced at a rapid pace, with digital…

Affiliate marketing is a type of performance-based marketing. A company that deals with Cryptocurrency usually pays one or more affiliates…

Care about growth?  Then you should care about user retention. Without retention, your product is a leaky bucket: you can…

You decide to call a store that sells some hiking boots you’re thinking of buying. As you dial in, the…

Should you keep your email marketing in-house or outsource the work to an agency or qualified freelancer? This is a…

There is much more to marketing than simply distributing information and boosting your brand.  There are so many facets that…

The MarTech gold-rush promises to deliver predictable success. Consolidating multiple data sources has the potential to provide one view of…