Author: Zak Haeri

South African brands have spoken about omnichannel customer experiences and engagements for years. Yet despite the massive growth of digital sales and marketing channels during the pandemic, true omnichannel strategies remain far and few between. Many retailers and consumer brands are still struggling to catch up with the trends that emerged during COVID-19 lockdowns and are not ready for the next wave. COVID-19 was a massive tailwind for digital commerce in South Africa, with Internet sales of technical consumer goods rising from 1.1% of sales units in 2019 to 2.2% in 2023 and from 8.2% of sales revenue to 10.7%…