Author: Ricki Allardice

If you feel like you’ve never been under more pressure as a consumer, then you’re not alone. Over the past year or so, consumers around the globe have faced rates of inflation not seen in decades. Africa hasn’t escaped either. Far from it. In fact, data released in October last year showed that South Africans were paying R600 more for the same basket of groceries than they were in 2021. With inflation having barely slowed in the intervening months, that figure is likely even higher today. In the face of that inflationary pressure, consumers are frequently told that they can…