Author: Marius Pienaar

Insurance has been a fertile proving ground for analytics over many years. Underwriters have long used models to improve forecasting and predictions. More recently, insurers have started to use analytics to track and respond to client behaviour, to improve client-centricity, build lasting relationships and ensure positive outcomes for all parties involved. The proliferation of modern data analytics within the industry has had a profound effect on how we do business. It has given us insights that help us understand our clients better. If we want to continue to reap the benefits of these insights then we will have to make…