Subscription models have emerged over the past few years as a fast-growing, transformative model, growing revenue and redefining customer relationships. Subscriptions make business sense – they provide a predictable, recurring source of revenue while also building stronger customer relationships. However, before a business starts to pursue subscriptions, it needs to have a few key building blocks in place. Data from Telecoming’s Subscronomics report shows that in 2021, over 7 million South Africans were signed up to a subscription service, with this number set to grow to 10.8 million by 2025. While video and music services lead the pack in South…