Author: Henry Cranfield

On April 2, 2020, Rocket Internet announced that they have sold their holding in Jumia. Without stating their reasons for pulling out of Jumia, analysts and keen watchers of the Africa e-commerce market were quick to point to lack of profitability and the black sheep tag which Jumia is fast attaching to itself. Ahead of their divestment from Jumia, the Africa e-commerce market was awash with the news that Jumia was fast losing its prospects of becoming a profitable company especially with mounting losses in revenue. So, their quitting Jumia did not come as a surprise. It was only a…