Author: Andrew Dawson

The COVID-19 pandemic has taught the world many things, not least of which is the fact that many of our processes and regular business practices are inefficient and can benefit significantly from digital transformation. The distribution channel is no different. Digital solutions have the power to not only empower the sales force, but the entire channel workforce, including promotions and service teams. The key is to have a solution in place that enables effective management and tracking, without micromanagement, giving the workforce the tools they need to be productive in this new world environment. Empowering the sales force One of…