OLX’s South African subsidiaries AutoTrader and Property24 continue setting new industry standards through cutting-edge innovations, customer-centric tools, and measurable market impact. These leading platforms within the OLX portfolio have strengthened their market leadership positions while driving meaningful digital transformation across their sectors.
AutoTrader Revolutionises Car Buying Experience
AutoTrader has consolidated its position as South Africa’s premier automotive marketplace with groundbreaking features that empower both consumers and dealerships.
The platform introduced machine-learning powered Price Ratings, enhanced vehicle valuation insights, and real-time price drop alerts – giving buyers unprecedented transparency.
Christian Gisy, CEO of OLX Group, noted: “Our investments in Artificial Intelligence are starting to pay off and will enable us to leverage our potential for even more profitable growth in the future.”
The platform’s dealer-focused innovations include South Africa’s first Ratings & Reviews system for dealership reputation management and a suite of Dealer Tools featuring Live Market Pricing analytics. These solutions help automotive businesses optimize inventory, pricing strategies, and profitability using real-time market data.
Property24 Transforms Real Estate Transactions
Property24 maintains its status as South Africa’s most trusted digital property marketplace through continuous platform enhancements. The company launched market-first algorithmic advertising solutions and a WhatsApp-based handover tool to streamline agent-seller communications.
Fabricio Bloisi, CEO of Naspers and Prosus Group, commented: “OLX has delivered another set of outstanding results, further demonstrating its position as a classifieds leader across multiple markets.”
The platform has made significant investments in supporting small businesses, offering tailored financial packages to over 1,200 independent estate agencies. Property24 also upgraded its agent onboarding processes and Market Intelligence Reports, providing professionals with deeper market insights.
Financial Performance
OLX Group reported impressive full year 2025 results with revenues reaching $777 million, an 18% year-on-year increase. Adjusted EBIT grew 61% to $270 million, with margins expanding from 25% to 35%. This performance was driven by strong showings in core categories:
The Motors category achieved 24% revenue growth through innovative dealer tools and trust-building features. Real Estate delivered 23% growth supported by platform enhancements and professional tools. The Jobs category continues expanding in key European markets with AI-powered matching capabilities.
Beyond commercial success, both brands actively contribute to South Africa’s digital ecosystem through CSR initiatives. These include skills development programs with Naspers Labs, PropTech innovation support, and digital education tools for K53 learners. Their efforts help bridge the digital divide while fostering entrepreneurship in historically disadvantaged communities.
With 64 million daily active listings and 29 million monthly app users across its global platforms, OLX demonstrates the scalability of its classifieds model. The company’s $17 million investment in AI capabilities continues yielding results, with 55 AI use cases currently enhancing personalization, trust, and automation across platforms.
As OLX maintains its growth trajectory, the company projects sustained revenue growth exceeding 20% with profit margins approaching 50% in coming years. Through continuous innovation and market-specific solutions, AutoTrader and Property24 remain at the forefront of South Africa’s digital transformation across the automotive and property sectors.
