Technology entrepreneur Anton Malinovskiy created PJM, a digital reward system for local live streams. According to industry experts, his work on PJM places him among the top 0.1% of professionals working at the intersection of blockchain payments and streaming technology.
Imagine watching a live stream and wanting to thank the creator. A conventional crypto transfer would require you to open a wallet, choose a network, copy an address, and verify the transaction details. On Pyjam, viewers select a reward without leaving the broadcast, while the app handles the technical steps behind the scenes.
Malinovskiy brought together a digital reward, an embedded wallet, geolocation, and a specific live stream within a single product. In doing so, he created a new category of solutions for supporting local streamers and set a high standard for it. While other crypto products simply enable a transfer, PJM lets viewers support a particular person at a particular moment—quickly and without interrupting the stream.
This is the essence of Malinovskiy’s approach: the simpler the action is for the viewer, the more work the product should handle. Blockchain enables the transfer, but users do not have to leave the broadcast or understand the technology behind it.
From a Crypto Wallet to an Ordinary Button
Early crypto products were designed for enthusiasts willing to create wallets, monitor fees, and choose networks. Mainstream apps work differently. When using a banking app, people do not need to know which internal systems process a transfer; they care about the result. Malinovskiy applies the same logic to blockchain products seeking a broader audience.
PJM is built into Pyjam’s live-stream interface instead of operating as a separate wallet app. The viewer sees a button, taps it, and the creator receives a reward. There is no need to switch between services or copy wallet addresses.
To make this possible, Malinovskiy developed the system’s technical concept, selected the blockchain infrastructure, designed the digital reward model, and defined how PJM could be used within the app. Every part of the system supports the same goal: reducing the number of technical steps required from the user.
Yet the simpler an action appears on screen, the more logic is required behind it.
Why One Button Requires a Complex System
To the user, a payment may look like a single tap. Inside the app, several processes begin at once. The system must identify the sender and recipient, check whether the transaction can proceed, process it, and display the result. If something goes wrong, the user needs a clear explanation.
This is especially important during a live stream because support is often tied to a specific moment. A viewer may hear a great comment, witness something interesting, or simply want to thank the creator immediately. If the payment is slow or pulls the viewer away from the broadcast, that spontaneous reaction loses its value.
What appears on screen after the tap matters as much as transaction speed. If the app shows no response, the user may assume the payment failed and submit it again. An immediate processing status keeps the experience clear and predictable.
From a Product Problem to a Research Question
Malinovskiy has taken questions raised during PJM’s development into academic research. In Measuring the Causal Impact of Embedded Wallets on Time-to-First-Payment and Retention in Live Streaming, he examines how an embedded wallet can shorten the time to a user’s first payment and improve retention.
The central question is straightforward: what happens when unnecessary steps are removed? If a first digital payment requires someone to install another app, create a wallet, and move between services, some users will never finish. When the necessary infrastructure is already part of the main product, the journey becomes shorter.
Malinovskiy also studies payment-confirmation delays. Network performance is only one part of the issue. How long will a person wait, and what feedback should the app provide so users understand what is happening to their money? Developing PJM led him to a broader study of how people interact with digital payments.
Invisible Technology Means Greater Product Responsibility
Hiding complexity does not make it disappear. When users no longer manage the wallet and network themselves, the app assumes responsibility for processing payments correctly, preventing errors, and presenting a clear outcome.
Malinovskiy’s work therefore extends beyond the digital currency itself to the way it fits into the user experience. PJM uses Solana as its technical foundation, but from a product perspective, the blockchain’s name matters less than how well it supports the journey. Users care that tapping the button produces a predictable result.
PJM Is More Than a Token Looking for a Purpose
On Pyjam, users can join local live streams and interact with creators as they watch. PJM adds a digital reward to that interaction. Its defining feature is that the broadcast, local audience, viewer action, embedded wallet, reward, and later use of PJM were designed as parts of one experience.
A company can issue a token first and then search for a use case. PJM follows the opposite path. It begins with a specific action, such as supporting a creator at a particular moment, and builds the financial infrastructure around it.
The reward is therefore more than an abstract transfer between wallets. It becomes part of a particular broadcast and a live exchange. Streaming, geolocation, viewer behavior, the embedded wallet, and the token’s continued use within the service operate as one system rather than a collection of unrelated features.
For Malinovskiy, this is fundamental. Users should experience PJM as a function of Pyjam itself. A token alone does not explain why someone needs it; with PJM, the user journey comes first, and the technology is built around it.
Recognition Beyond the Project
In 2025, PJM was recognized as Innovation of the Year in the Blockchain category at the American Business Expo Award. It is one of several honors connected with Malinovskiy’s work on PJM and blockchain technology.
In 2026, Malinovskiy was invited to judge awards in the Blockchain & Web3 field. He is also a member of international professional organizations, including IEEE and ECDMA. His expertise now spans product development, research, and professional evaluation.
The Future of Blockchain May Be Invisible
The same transition has already happened with the internet and banking technology. People do not think about traffic routing when they watch a video or about internal banking systems when they pay with a phone. The technology gradually moves into the background.
Blockchain is likely to follow a similar path. Reaching a mass audience will require products that ask users to know less about networks, wallets, and transaction mechanics.
Anton Malinovskiy’s PJM follows this principle. Blockchain supports a clear experience: rewarding a creator during a live stream. In other services, the same approach could apply to purchases, subscriptions, or other digital transactions.
People interact with the product while complex infrastructure operates behind the scenes. That may become one of the defining features of a mature crypto product: users increasingly have no reason to think of it as a blockchain solution at all.
