DFA has announced the appointment of Paul Divall as Chief Commercial Officer, marking a pivotal step in its strategy to sharpen commercial execution and strengthen market engagement.
Divall brings a unique perspective to the role, having served in multiple capacities within the telecommunications industry. His appointment underscores the company’s commitment to aligning its strategy, products, operations, and support with customer needs.
“Delivering value and making it easy for our customers to do business with us is central to how we will win in this industry,” says Divall. “Some of my focus areas will include simplifying engagement, ensuring service commitments are met or exceeded and making accountability tangible in every interaction.”
As an experienced executive, Divall has held various leadership roles in a variety of businesses across technology, telecommunications, and infrastructure. Divall has a proven track record in environments where accountability and service delivery are critical. As CCO, he will lead DFA’s commercial strategy, driving product go-to-market execution, partner collaboration, customer satisfaction and revenue growth.
“The opportunity lies in uniting commercial strategy and operational delivery,” he adds. “Our customers expect reliability, responsiveness, and clear communication, as they should. My goal is to make sure every commercial decision we take directly supports those expectations.”
Strengthening the network foundation for future growth
His appointment comes as DFA drives a national network expansion, including the rollout of Dry Underground Distribution Cabinets (DUDCs) totalling over R800 million, which will strengthen the resilience and capacity of its fibre infrastructure. Most recently, DFA demonstrated a record-breaking 1.6 Tbps transmission trial in partnership with global connectivity leader Ciena.
Divall will be expected to convert this infrastructure momentum into customer value, commercial traction and sustainable growth. His priorities will include enhancing responsiveness, shortening delivery cycles, tightening collaboration with ISPs and enterprise partners, and calibrating DFA’s commercial propositions to match evolving demands.
Phila Dube, Group CCO at MAZIV says “Divall’s experience in this sector is precisely what DFA needs now. We must consolidate the progress we’ve made in network performance and translate that into greater customer confidence and sustainable growth, and he is the leader to drive this.”
As DFA turns a new chapter, Divall’s appointment reinforces DFA’s focus on pairing technical renewal with sharper commercial execution and measurable improvements in customer experience.
