As electric and hybrid vehicles gain traction in South Africa, OMODA & JAECOO are making strategic moves to capture this growing segment. The brand has already introduced plug-in hybrid (PHEV) models like the J7 SHS and C9 SHS, with more electrified options on the way.
Shannon Gahagan, National Brand and Marketing Manager for OMODA & JAECOO in South Africa, explains their approach: “Not necessarily to prioritise [one powertrain], but rather to add that as a powertrain option and emphasise the benefits of alternative powertrains, as well as how vehicles such as plug-in hybrids have strong strengths for South Africans. O&J will offer various powertrain options to provide our customers with a choice.”
To support EV adoption, the brand has partnered with charging networks like GridCars and offers home charging solutions.
“Currently, we are offering our first 250 customers who purchase an OMODA or JAECOO SHS with a complimentary wallbox, along with a public charge card with credits for public charging,” says Gahagan.
With competitive pricing and a focus on private buyers, OMODA & JAECOO aims to make electrified mobility more accessible in South Africa.
Heading up the marketing and brand communications department for OMODA & JAECOO in South Africa, Gahagan is recognised as an expert in her field.
This award-winning marketer has served as a keynote speaker at events such as the Digital Marketing Transformation Conference and the Digital Convergence of Content, Social Media and Your Market Conference.
Gahagan, who is well known in the industry for both her marketing acumen and work ethic, cut her teeth in the automotive space with Volvo, where she managed the Swedish automaker’s entire marketing experience in South Africa in a decidedly hands-on role.
Backed by qualifications in digital marketing, strategic thinking and a Bachelor of Business Administration (BBA) in Brand Building from the Vega School of Branding, Gahagan combines data-savvy decision-making with a deep curiosity about what motivates today’s buyers.
Her earlier experience in the automotive industry came from Volvo, where she managed the brand’s full marketing function in South Africa. This role provided her with a hands-on understanding of premium positioning and consumer trust.
