Old Mutual launched its Mobile Virtual Network Operator (MVNO), OM Connect, in October last year. In its recent financial results, the company revealed, “We launched our mobile virtual network operator, OM Connect, in the fourth quarter and have since acquired approximately 18,400 customers.”
The insurance giant views OM Connect as a critical component of its strategy to expand its integrated financial services offering to existing customers and attract new ones. “We see this offering as a key driver of growing our integrated financial services offering to existing customers and a new customer acquisition enabler,” Old Mutual stated.
Leveraging its deep understanding of the Mass Market, Old Mutual has designed OM Connect to address the core needs of its customers. The service offers:
- SIM cards available for as little as R5 at any Old Mutual branch.
- Data and airtime purchases through multiple channels, including branches, partners, and digital platforms.
- Customizable data bundles tailored to individual needs, catering to both data-intensive users and those requiring basic talk and messaging services.
Old Mutual Connect ensures a wide range of plans to suit diverse customer requirements, delivering unparalleled value and flexibility.