Mercedes and will.i.am have teamed up to create “The Flip“, a vehicle dubbed the “WILL.I.AMG” which is described as a one-off automotive vehicle designed by a multi-platinum American musician and tech entrepreneur turned philanthropist.
In their sixth project together, will.i.am teamed up again with West Coast Customs to execute his fearless vision for “The Flip.”
It also sets an example for the future: the mission of this joint project “The Flip – Innovation for Purpose” is to give more students from disadvantaged communities access to STEAM (science, technology, engineering, arts and math) education in order to be equipped with the skills required for future-focused jobs and to invent new technologies.
The world premiere of “The Flip” will be unveiled during the Formula 1™ Grand Prix USA in Miami/Florida in the company of prominent guests such as record world champion Lewis Hamilton.
The expressly designed sports car is based upon the Mercedes-AMG GT 4-Door Coupé that has been extensively modified.
“I grew up in a ghetto. I grew up with hip hop. I watched legendary hip hop artist rap about Mercedes, so it was always a dream to own a Mercedes. For a lot of inner-city kids, owning a Mercedes is a symbol of progress and advancing out of struggle,” explains will.i.am.
“Now I’ve reached my goal and pushed even higher.”
