Mukuru – the leading next-generation financial services platform catering to Africa’s emerging consumer – on Wednesday announced new sponsorships, including English Premier League side Crystal Palace Football Club.
Mukuru has simultaneously struck a naming rights deal for the top Malawi Super League Team, The Mighty Wanderers FC, and a sponsorship arrangement with Springbok legend Tendai “The Beast” Mtawarira.
The financial services platform, which has built a formidable business serving remittances for expatriate Africans, has more than 10 million customers and has completed more than 100 million transactions since its inception in 2004.
Commenting on the England-based Crystal Palace Football Club, Mukuru CEO Andy Jury said: “The Premier League is home to a wide range of very talented African players who have left their home country to pursue their dreams elsewhere”.
Jury added: “This inspires the Mukuru customer to continue to pursue their dreams and fills them with the belief that their journey from their home country in pursuit of a better life can result in something beautiful.”
Mukuru will be a shirt sleeve sponsor of English Premier League side Crystal Palace for the 2022/23 season.
Barry Webber, Commercial Director of Crystal Palace, said: “This is a really exciting partnership for Crystal Palace, and we’re thrilled to welcome Mukuru on board.
“As a club, we are incredibly proud of our links with the African continent, which were encapsulated by midfielder Cheikhou Kouyate winning the African Cup of Nations earlier this year.
“This partnership will help us to continue to expand our international fanbase, and Mukuru joins us at a fantastically exciting time for the club, both on the pitch and off of it.”
