MTN Group today announced the appointment of Burak Akinci as CEO of Simfy (Ayoba), reporting to MTN Group Chief Digital and Fintech Officer Serigne Dioum and responsible for the super app Ayoba.

Effective 1 September 2021, Burak joins Africa’s leading mobile operator from Turkcell, where he was CEO of BiP, an instant messaging platform with millions of users across 192 countries.

“We are thrilled that an executive of Burak’s calibre is joining us. His appointment accelerates our work to build the largest and most valuable platforms as we target greater digital and financial inclusion across the continent,” said Dioum.

Burak, with over 20 years of experience in marketing, digital businesses and technologies, led the build-out of the BiP platform, which has more than 30 million users. In his new role, he will be based in Cape Town.

Commenting on his appointment, Akinci said “I feel honoured and very excited to join MTN family and Ayoba. I believe in the digital vision for Africa driven by MTN and I am confident that, with this great team, we will build the best communication platform and super app of Africa.”

At the end of March 2021, MTN had 5.3 million monthly active Ayoba users across 20 markets and a plan to grow this to 100 million in 2025.

“We aim to capture more than 10% of the gross merchandise value of the digital economy in our footprint as we move beyond the traditional telco-led Mobile Money (MoMo) offering with Ayoba, which is an OTT (over the top) service that does not require users to be MTN subscribers. We are also targeting 100 million MoMo users by 2025, up from 46.6 million at end-March.”

Also read: MTN’s Ayoba Is Slowly Becoming One Of Africa’s Popular Messaging Platforms

MTN launched its instant messaging platform, Ayoba, in March 2019.

The app features peer-to-peer private messaging, which is end-to-end encrypted. Ayoba treats data with the utmost care and respect in line with its privacy policy, said MTN.

Ayoba users can send and receive encrypted messages, share photos, videos, files, voice notes and even their location, and can also subscribe to live channels. Localised content is available through these channels that aim to entertain, educate and empower communities.

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