Shoprite has launched its own mobile virtual network operator (MVNO), called K’nect Mobile, offering competitive rates and several other rewards to customers.
The prepaid cellular network has partnered with digital enabler FREI One Digital, and piggybacks off the mobile network infrastructure of Cell C, whose roaming partnership with MTN provides award-winning coverage.
- K’nect Mobile offers 100MB free data for three months, and flat call and data rates.
- Shoprite, Checkers and Usave customers will be rewarded with free data and airtime.
- And data is zero-rated for selected apps and websites in the Group’s ecosystem.
- Customers will earn extra if they are Xtra Savings members and recharge via the Money Market Account.
Shoprite said K’nect Mobile’s key differentiator is simplicity, with flat call and data rates, and no complicated tiers.
“Airtime, data bundles and rewards only expire after 60 days, rather than the more common 30 day expiry,” the retailer said.
Users of products in the Shoprite Group’s ecosystem, such as Xtra Savings and the Money Market Account, also stand to benefit by signing up.
Other rewards include early access to Computicket events and tickets, and 100MB free for three months (six months for Xtra Savings members), subject to in-store RICA and activation.
Importantly, customers using a K’nect Mobile SIM card will also benefit from zero-rated data on selected Shoprite and Checkers websites and apps, including the Money Market Account, Computicket website and the Group’s jobs portal – all without incurring any data charges.
“The network forms part of the group’s financial services offering, which enables customers to conveniently pay bills, buy cell phones, make money transfers, buy airtime and data, lotto tickets, electricity and even funeral insurance in partnership with OUTsurance,” said Shoprite.
“K’nect Mobile is part of our ever-growing suite of FinTech products designed to better serve our customers,” Jean Olivier, General Manager: Financial Services, said.
“We’ve spent a lot of time understanding how a mobile network can add value to our customers’ lives, and our solution is an easy to understand network that offers straightforward call and data rates as well as tangible rewards.”
