Avon Justine Reiterates Its Support For The Fight Against Breast Cancer

Avon Justine
Avon Justine

Avon Justine joins the global community to commemorate World Cancer Day on 4th February 2021 by reaffirming its commitment to work with organisations that support breast cancer survivors.

As a company for women, Avon Justine has used the power of beauty and its brand to champion awareness and education about the importance of early detection, which has been clinically proven to improve the chances of successful treatment.

Avon Justine has supported non-governmental organisations such as the Cancer Association of South Africa (CANSA), Look Good…Feel Better, Journeysys and Wings of Hope by hosting events like the iThemba Walkathon, the biggest cancer awareness walkathon in the world, and through revenue generated from the sale of some of its products.

“World Cancer Day gives us the opportunity to reiterate the message of the importance of early detection and seeking medical health. This day it is all about taking action and stressing the importance of doing daily inspection and annual mammograms. As a company whose mantra is “a better life for women, is a better life for the world”, Avon Justine supports any initiative aimed at fighting breast cancer. We solemnly commemorate this day by remembering those who have passed on and reaffirm our commitment to continue to use every resource we have to overcome this pandemic,” says Mafahle Mareletse, Avon Justine Managing Director.

Avon Justine supports any initiative that is aimed at combating breast cancer, which is one of the most common forms of cancer affecting mostly women of all races. Studies conducted by the National Cancer Registry have shown that breast cancer is the most common cancer in women of all races, with a lifetime risk of 1 in 25 in South Africa.

Avon Justine encourages women to know their breasts, to be familiar with their bodies to help to detect any changes. And if you do notice a change, make sure you see your doctor.

“The message we encourage women to remember at all times is to be vigilant, to educate themselves and for all of us to know what role we can play to support those infected and affected with breast cancer,” Mareletse concludes.


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