by Gugu Lourie
A search for a great customer experience has led South Africa’s Bidvest Car Rental to be innovative and introduce a keyless car rental fleet for the local market.
The launch of the keyless car rental fleet with the introduction of their app known as Snappdrive is aimed at redefining car rental market in the country.
The app will allow users to locate their car, via their phones built-in GPS, as well as unlock and start their vehicles without a physical key.
With telematics, Bidvest will be able to track every vehicle, which means real time fleet management for both Bidvest and their customers.
The new app, which is live today in Apple’s App store and Google Play store is designed to handle the entire Car Rental process.
The Snappdrive app will be rolled out in two phases.
For the first phase, the product will be available only to Bidvest’s Car Rental Corporate customers and deployed in a separate vehicle group at the four major locations; OR Tambo, Cape Town, Port Elizabeth and King Shaka airports.
Phase two will be introduced to premium vehicle Groups and other markets with some great value add functionality to Bidvest customers, with the date for phase two, still to be announced.
“Most often, car rental happens at the end of an arduous travel process. With Snappdrive, we eliminate any further hassle or waiting, with the traveller’s phone leading them straight to their waiting vehicle. Our brand positioning ‘Because every minute counts’ is a bold promise and this new offering talks to that promise,” says Paulette McGhee, CEO of Bidvest Car Rental.