ShowMax launches kid-friendly profiles feature

ShowMax has added a new feature to its Android, Apple TV, iOS and web apps that supports multiple user profiles on a single account. This feature makes it possible to customise the experience of individual users and also to limit the access of children to age-suitable material.

“Why are profiles a big deal? Different users can now customise their own experience, create individual watchlists and receive personalised recommendations. It’s even possible to set up themed profiles – one for romantic comedies and another for action as an example,” ShowMax’s chief product officer Barron Ernst said.

“Perhaps most importantly, this new feature makes it possible to create kids’ profiles and protect children by ensuring only age-appropriate content is accessible.”

Profiles can be PIN code protected, and the watchlist and recently watched summaries from one profile are not visible to other profiles.

A single ShowMax subscription allows for simultaneous viewing of different TV shows and movies on two different devices. In keeping with this, two different profiles can be active on separate devices simultaneously.

Four different age settings are available:

  • younger kids,
  • older kids,
  • teens,
  • and adults.


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