FlipSell, a new online classified firm based in Cape Town, on Thursday said its platform is scam free. By Staff Writer

“There have been numerous reports on online classified scams, with little being done to improve the experience for general consumers,” says Anree Malherbe, Head of Operations at FlipSell. “We saw this as an opportunity, and designed FlipSell to protect unsuspecting consumers from being targeted by criminals.”

Fraud, theft and personal security are some of the issues consumers contend with when buying or selling second-hand goods through online classifieds.

In response to fraud and other challenges facing online classified services, FlipSell also offers an escrow service to minimise risk for both parties, where payment is only released to the seller once the buyer is completely satisfied with their purchase.

Through FlipSell’s online system, sellers receive offers to purchase via SMS or email, which they can accept, decline or counter, without ever having to directly engage with buyers.

Consumers looking to buy second-hand goods can also engage in online transactions with peace of mind, with FlipSell taking on the role of intermediary between the buyer and seller..

FlipSell will collect the goods from the seller and deliver to the buyer, which also frees sellers from the added expense of arranging delivery. Goods are also placed in tamper-proof bags and insured with OUTsurance to prevent damage during transportation.

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