Hip Hop superstar Cassper Nyovest and AG Mobile have launched the AG#Hashtag, a well specified 4G LTE mobile device available exclusively through MTN. This is the first time that AG Mobile has collaborated on the design aspects, colour of the device with a celebrity.
Available in a funky red – Cassper’s own design specification and favourite colour – the AG#Hashtag will be available exclusively through MTN’s retail outlets and call centres.
The device will cost R229 monthly (over 24 months) on an MTN MyChoice contract and retails at R3 499 on pre-paid. The phone is available on pre-order from April 19 until May 10 at www.mtn.co.za. Customers who pre-order and purchase a device on contract or pre-paid will receive a limited edition Cassper autographed back cover for their AG#Hashtag. (terms & conditions apply).
Cassper says, “To put it simply, the #Hashtag is dope! It was designed for someone who loves music, being in the mix, and socialising with their crew. Basically it has everything I would want in a phone so I’m giving a shout out to all my fans to check out the #Hashtag’s quality features and design, and then to change over to AG. They have my word that they’ll be getting great value!”
Some of the high-end features specified by Cassper include 4G LTE for faster data speeds for internet browsing, a 13MP back camera and 5MP front camera for awesome selfies, increased battery power, and a 5.5” Corning® Gorilla®3 glass screen for watching music videos in high definition. It also boasts exclusive Cassper wallpapers and comes pre-installed with his app.
“We’re sure South Africans will get behind us and support the innovation and collaboration by two strong local brands. The offering is just as good as our global competitors have to offer, that we can guarantee,” said AG Mobile’s CEO, Anthony Goodman.
He continues, “The AG#Hashtag isn’t just inspired by Cassper – he actually played an integral part in the development, design and specifications of the device over the nine months it took to bring it to market. We’re incredibly proud of what we’ve created – in fact it now stands as AG Mobile’s flagship device.”
Larry Annetts, Chief Consumer Officer: MTN SA, adds: “MTN is pleased to be part of this exciting initiative to launch an LTE smartphone with our brand ambassador, Casper Nyovest. The launch of this handset gives expression to our strategy of providing our customers with a wide bouquet of smart devices to enable them to access our ubiquitous digital offerings and the rich world of data. This is one of the ways that MTN is leading the delivery of a bold new digital world to its customers.”