AG Mobile, an African mobile technology, has launched in Nigeria. Recognised as one of the continent’s first ODM (original design manufacturer), it was the first South African brand to release its own mobile device in 2007. This is the ninth African country where AG Mobile phones and tablets are available, and the first where its launched independently of a retail partner. By Staff Writer
AG Mobile CEO Anthony Goodman said this development forms part of the brand’s expansion strategy to provide more Africans with affordable, quality products while investing in markets that offer mutually beneficial opportunities.
“As a proudly African brand we believe that we will bring great value to Nigeria. We’ve started by building relationships with well-respected brands such as MTN, Etisalat, Ringo and Jumia, creating employment opportunities, and supporting the networks’ objectives to advance Nigeria’s connectivity from 2G to 3G.”
AG Mobile offers customers free value added elements, pre-loaded social networking apps and a one-year warranty.
Goodman said, “While our initial marketing roll-out covers Lagos, Abuja, Port Harcourt and Kano, our reach is national. We’re also completing the installation of our first retail space at the Ringo Arena in the Computer Village in Lagos and will be rolling-out similar outlets where customers can experiment with live devices before they purchase them. Any repair issues will be administered at an in-country repair centre.”
The company said the high-level functionality of AG Mobile devices is largely due to an established strategic partnership with MediaTek Inc., a global leader in fabless semiconductor design.
Goodman said, “With good initial sales and a growing following on social media we’re confident that AG Mobile will find its way into the hearts of Nigerians, just as it has across the African continent.”
The company is introducing in Nigeria is branded smartphones: AG Mobile Ghost, AG Mobile Style, AG Mobile Boost and Zoom.