FNB on Monday announced that it has hit 100 000 active SIMs distributed for its mobile network service offering since its launch in June. By Staff Writer
Customers are adopting the service offering that seamlessly integrates with its digital platforms, giving greater control over spend.
“We didn’t expect to hit the 100 000 active SIMS mark before the end of the year but the strong organic uptake by customers is an indication that there’s a strong need for a transparent, flexible mobile service. 75% of the new SIMS are prepaid and 25% are post paid, and 40% of customers fall within the 26 – 35 age, this is a demographic that values flexibility and prefers to take control of how they spend on mobile services ,” says Ravesh Ramlakan, CEO of FNB Connect.
““We are naturally activating approximately 1 000 SIMs daily and we are pleased to see that a number of customers have taken up the FNB Connect Flexi product without a device,” adds Ramlakan.
The FNB Flexi is an innovative product in the market; it’s a month-to-month contract that can be tailored to each individual’s needs by using sliders which dictate data, voice and SMS usage by the customer.
“The Flexi product has had a very positive response, with customers on this plan adjusting their contracts at least once before settling on a limit that suits their lifestyles,” says Ramlakan.
FNB Connect is fully integrated into the digital banking systems such as Online Banking and the FNB App. Customers are able to check the activity on each of the SIM cards with details of each transaction made in real time.
Any actions required for SIM management such as changing limits, switching international roaming on and off, cancelling the SIM or ordering a new one can be performed from these platforms.
FNB prepaid Auto Top-Up has also proved to be a success in the initial months. Customers have an option to automatically top up their airtime or data which means that they will never have a cut call or be out of bundle when it comes to data.
“In the upcoming weeks we are planning to start advertising the features and benefits to the market, so the expectation is that we will hit the next 100 000 even quicker,” says Ramlakan.