Webfluential, the online platform – which already has a cumulative site reach of more than 80-million people across the globe designed to provide influencers on social platforms with a means of quantifying their influence so that they can generate a new revenue stream off the media that they have created – is targeting growth in East and West Africa. By Gugu Lourie
Webfluential announced on Wednesday that it is investing in its growth in Africa by introducing an agency partner programme and Cape Town based office.
It added that the agency partner programme is in the process of being rolled-out to support in-country sales and logistics throughout East and West Africa.
The firm says the Cape Town based team will complement the existing South African office based in Johannesburg and the development office based at the Google Campus in London. All offices report through the head office based in Mauritius.
Webfluential, an industry-leading Influencer Marketing platform, assist influencers including bloggers, Instagrammers, Tweeters and Youtubers with over 1 000 legitimate followers each, to generate revenue streams.
“We continue to invest in our growth throughout Africa by addressing demand for local sales and operations support,” says Murray Legg, head of strategy for Webfluential. “East and West Africa are attracting significant investment by global brands and with the ever-growing access to mobile technology, Influencer Marketing is showing great success in these regions.”
Eager media agencies in Africa are encouraged to apply for the agency partner programme in Kenya, Nigeria and Ghana. Successful
applicants will become official Webfluential partners, act as the local in-country sales and operations support and have access to the partner features and commission structure on the Webfluential platform. Interested agencies can reach out to the Webfluential press office for further information.
In addition to the agency partner programme, Webfluential has appointed Myles Brown as the Commercial Head for the South African franchise. Myles joins Webfluential, after leaving his role as the Commercial and Channel Manager at Naspers’ media sales division, The SpaceStation. He has extensive experience in new business development, account management, sales and digital media planning. Myles will manage the Cape Town office that will grow to include a dynamic team of account executives.
The Cape Town team will also take ownership of supporting Webfluential’s existing base of Cape Town agencies and clients. “We are thrilled to open a Cape Town office,” says Kirsty Sharman, CEO of Webfluential South Africa. “With our rapid growth and the increase in demand for this new media channel, we want to ensure we offer the same level of commitment and support to our Cape Town clients, that we already offer in Johannesburg,” continues Sharman.
Webfluential already lists Paypal, Intel, Vodacom, MTN and Barclays as Pan-African brands that it works with in Johannesburg. However, it recognises that there is an increasing amount of multinationals setting up their head offices in Cape Town.
“We want to drive new relationships with Pan-African brands like Gumtree, Red Bull and Woolworths that have Cape Town based head offices and marketing teams,” adds Legg. “We offer a global tech platform that can be accessed from anywhere, but we want to offer the infrastructure support to give our customers the best possible experience.”